# Megha Thareja Tyagi

> Canonical profile: https://www.sparkonomy.com/blogs/author/megha-thareja-tyagi
> Last updated: September 2, 2026

Co-Founder, Sparkonomy

The Creator economy is becoming a global workforce — but it still runs on fragmented platforms, payments, and regulations. I spent 20 years solving exactly that at Google, PayPal, and American Express across India and Southeast Asia. Now I'm building the infrastructure at Sparkonomy, mentoring startups, and writing on where the Creator economy is headed.

## Areas of expertise

- AI Strategy
- Creator Economy
- Creator Infrastructure
- Go-to-Market Strategy
- Commercialization
- Revenue Growth
- Platform Ecosystems
- Merchant Partnerships
- Digital Advertising
- Payments
- Start-up Leadership
- Brand-Creator Fit


## Career highlights

- 20+ years across go-to-market strategy, P&L management, payments, and commercialization
- Nearly 7 years at Google across India and Southeast Asia leadership roles
- Country leadership team at PayPal India; launched domestic payments business
- 10 years at American Express India: payments infrastructure, RBI working group member, network migration lead
- Co-Founder and Director at MetaValue Consulting, focused on launch-to-scale growth strategy
- Mentor and Investor at India Accelerator
- Honors include Chairman's Award for Innovation, The Next Idea Award, and Winner of Chairman Selecté
- PGDM in Marketing and Finance from Symbiosis Institute of Management Studies


## Credentials

- LinkedIn profile
- PGDM, Marketing and Finance
- Bachelor of Commerce
- Chairman's Award for Innovation
- The Next Idea Award
- Winner of Chairman Selecté