# Vipasha Joshi

> Canonical profile: https://www.sparkonomy.com/blogs/author/vipasha-joshi
> Last updated: April 17, 2026

Co-Founder & Global Head of Creator Business, Sparkonomy

I am a Creator economy expert and former Googler with 16+ years building for the internet. I'm now building the AI-driven infrastructure at Sparkonomy to help Creators turn their cultural influence into sustainable businesses.

## Areas of expertise

- Creator Economy
- Artificial Intelligence
- Brand Management
- Answer Engine Optimization
- Multi-Platform Scaling
- DEI in Tech
- Community Building
- Vernacular & Hinglish Markets
- Data Strategy


## Career highlights

- Scaled Jellysmack India's operations and Creator roster significantly
- Led diversity and inclusion initiatives for Google India for 6+ years
- Recognized formally as a LinkedIn Top Voice for the Creator Economy
- Speaker at NASSummit, VidCon, and prominent DEI gaming panels
- Founder & Editor of 'Creator Chronicles', a top industry newsletter
- Deep expertise in Answer Engine Optimization (AEO) and AI workflows
- Alumna of Lady Shri Ram College and advocate for women entrepreneurs