Effective Date: 19 August 2025 | Last Updated: May 25, 2026
Our Commitment to Your Privacy & Success
Welcome to Sparkonomy! We're here to provide you—creators, brand marketers, and your teams—with the tools to build thriving businesses in the creator economy. Your trust is the foundation of our partnership, and this Privacy Policy is our commitment to protecting your data and putting you in control. It's designed to be clear and straightforward, meeting global privacy standards like GDPR, CCPA/CPRA, and India's Digital Personal Data Protection Act, 2023 (DPDP Act), as well as the requirements of our platform partners.
1. The Information We Collect to Power Your Business
To build your powerful profile and business tools, we operate on a principle of data minimization. We only collect what we need to deliver and improve your experience. We think about your data in two distinct buckets:
- Public Data: This is information you have already willingly shared on social platforms and across the internet. We use this to build the foundation of your Sparkonomy profile, making onboarding effortless and ensuring your public brand is accurately represented.
- Private Data: This is information you share directly with us or grant us permission to view. This data powers our creator business tools and is only used for specific purposes to which you agree.
| Category | Examples | Source | Purpose & Legal Basis (GDPR) |
|---|---|---|---|
| Your Account & Profile Data | Name, email, password, mobile phone, government ID, tax ID, banking and payment details. | Directly from you | Purpose: To create/secure your account, enable transactions, and comply with regulations. Basis: Contract Performance; Legal Obligation |
| Your Public Footprint | Your public posts, media, follower counts, bios, and mentions in news or on community sites. | Publicly available sources & social platforms. | Purpose: To build the foundation of your profile and provide market insights. Basis: Legitimate Interest |
| Authenticated Analytics Data | Private audience and post metrics from your connected social accounts (e.g., Instagram, YouTube). | Via each platform's API access tokens you provide. | Purpose: To showcase the authentic impact of your work to brands. Basis: Consent; Contract Performance |
| Content You Create on Sparkonomy | Portfolio items, media kits, messages sent through our platform, and conversations with our AI. | Directly from you. | Purpose: To enable you to use our creative and communication tools. Basis: Contract Performance |
| Brand & Partnership Data | Briefs, commercial terms, campaign performance data, and creator lists provided by marketers. | From our brand and agency users. | Purpose: To facilitate effective and efficient creator partnerships. Basis: Contract Performance |
| Technical & Usage Data | Your IP address, browser type, and cookies. This includes data collected through analytics tools such as Google Analytics and Microsoft Clarity. | Automated technologies. | Purpose: To ensure security and improve the Service. Basis: Legitimate Interest. We use analytics data from multiple tools to understand how you use our platform and to improve your experience. |
How we use AI: We use AI to improve our services and develop new features. This includes analysing publicly available content to help creators get discovered, match with the right opportunities, and grow. We don't store or share original content.
2. Your Data from Connected Social Platforms
To power your Sparkonomy profile, you can connect your accounts from third-party social platforms. Our use of data from these platforms is strictly governed by their respective terms.
- Our Purpose is Your Success: We request view-only access to analytics to help you showcase the authentic impact of your work, increase your opportunities, and save you time. Our AI uses this data for recommendations; it does not make fully automated decisions that would prevent you from accessing opportunities.
- For Users Connecting Meta Accounts: Our use of data from Facebook and Instagram is governed by Meta's Platform Terms. We encourage you to review Meta's Privacy Policy.
- For Users Connecting YouTube Accounts: By using Sparkonomy, you acknowledge that we use the YouTube API Services, for which you agree to be bound by the YouTube Terms of Service. Our data handling is also subject to the Google Privacy Policy.
3. You Are Always in Control of How You Share
We will never sell your personal data. You are the sole decision-maker.
- Control Your Visibility: In your profile account settings, you can choose who sees your Private Data. Your options are to make it visible to everyone, visible only to registered Sparkonomy users (default), or share it only fora specific purpose after you give your express consent.
- Your Express Consent is Key: Your Private Data isonly shared for a specific purpose when you give your express consent, for facilitating collaboration & partnerships with other users, by clicking "Apply to this Opportunity" or "Share My Portfolio" or "Submit My Post".
4. Your Data, On Your Terms: Deletion & Revocation
- Platform-Specific Data Deletion: Upon your verified request, we will permanently delete all data from a specific connected platform from our systems within five (5) working days.
- Revoking Access for YouTube: You can revoke our access to your YouTube data at any time via the Google security settings page through your profile account settings or unlink options.
- Revoking Access for Meta: You can revoke our access to your Meta data at any time via the Meta Accounts Center page through your profile account settings or unlink options.
- Full Account Deletion: When you close your account, we keep your data for 60 days for recovery, after which it is permanently deleted.
5. Your Responsibilities as a User
To maintain a professional and trustworthy community, you agree to:
- Provide information that is verifiably authentic.
- Not impersonate another person.
- Not register a false or frivolous grievance or complaint.
6. Our Core Commitments & Trusted Partners
- Financial Privacy: We want to be unequivocally clear: we will not seek access to your bank account logins or any means of performing a financial transaction on your behalf. We only collect the financial details necessary to power your business tools and process payouts.
- Content and IP Protection: We hold your creative output in the highest esteem. We will not knowingly support any impersonation, infringement, or AI-led duplication of your work.If you notice any such activity, please contact us immediately at hello@sparkonomy.com.
- Creator Profiles: We may create Creator Profiles using publicly available data to support multiple public and signed-in user experiences. These profiles display publicly available information only, such as profile pictures, public post thumbnails linking back to source platforms, and engagement metrics. Creators can request removal of their profile by contacting us at hello@sparkonomy.com. Removal requests are processed in line with our data retention and deletion policies. Please note that removing your profile may reduce your visibility and discovery by brands on the platform. Sparkonomy is not responsible for any cached or archived versions of profile information that may appear on third-party websites or archiving services.
- Trusted Technology Partners: We rely on industry leaders to run our platform, including Amazon Web Services (AWS)and Google Cloud Platform (including Google's Gemini AI models, OpenAIs & other similar AI models) for our cloud hosting and AI services. We also use Google Analytics (Google LLC) and Microsoft Clarity (Microsoft Ireland Operations Ltd.) for analytics and service improvement. Note: Microsoft processes Clarity data as both a data processor for our analytics and as an independent data controller for its own purposes, including advertising.
7. A Note on Legal Formalities
- Dispute Resolution & Governing Law: This policy is governed by the laws of the Republic of Singapore. You agree to use mandatory binding arbitration and waive your right to participate in any class action lawsuit.
- Disclaimers and Limitation of Liability: The Sparkonomy Service is provided "as-is." We are not liable for user-generated content, the accuracy of AI-generated insights, or the outcomes of partnerships.
8. Platform Operations & Your Global Rights
- Your Global Rights: We recognize your rights under global privacy laws like GDPR and CCPA/CPRA, including your right to access, correct, and delete your data. Under GDPR Art. 22, you have the right not to be subject to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects. Our analytics processing is used for service improvement only and does not produce automated decisions about you. You can control your cookie and tracking preferences at any time through our Cookie Settings.
- Security: We use robust security measures to protect your data.
- International Transfers: Your data may be processed outside your country, and we use legal safeguards like Standard Contractual Clauses to protect it.
- Children's Privacy: Our Service is not intended for anyone under 16.
- Policy Changes: We will provide notice on our website 14 days before any material changes take effect.
9. Cookies & Tracking Technologies
We use cookies to help you navigate our site and to understand how you use it so we can make it better. When you first visit, you can choose which cookies to allow through our consent banner. You can change your preferences anytime via Cookie Settings in the footer.
Our cookie categories:
- Necessary - Required for the site to work. Always active.
- Functional - Enable features like social sharing and feedback tools.
- Analytics - Help us understand how visitors use the site (e.g., pages visited, time spent).
- Performance - Help us measure and improve site speed and experience.
- Advertisement - Used to measure the effectiveness of campaigns you may see.
We use Google Analytics and Microsoft Clarity as our analytics tools. Microsoft processes Clarity data under its own privacy policy for its own purposes. For details on our technology partners, see Section 6.
10. Contact Us
If you have questions or grievances, please contact our Data Protection Officer. We will acknowledge all grievances within 24 hours and aim to resolve them within 15 days.
- Name: Rachit Jain
- Email: hello@sparkonomy.com
- Company Name: Sparkonomy Pte. Ltd.
- Company UEN: 202523662W
- Registered Address: 100D PASIR PANJANG #05-03 MEISSA SINGAPORE 118520
Appendix: Notice to California Residents (CCPA/CPRA)
This section provides additional details for California residents.
- Your Rights: You have the right to know, access, correct, delete, and opt-out of the "sale" or "sharing" of your personal information. We do not "sell" your data for monetary value.
- Data Disclosures: The chart below details the categories of personal information we collect and disclose for a business purpose.
| CCPA Legal Category | Examples from Our Data Categories | Categories of Third Parties We Disclose To |
|---|---|---|
| Identifiers | Your Account & Profile Data | Service Providers (Cloud/AI, Support); Brand Partners (with your consent). |
| Personal Info. (Cal. Civ. Code § 1798.80(e)) | Your Account & Profile Data | Service Providers; Brand Partners (with your consent). |
| Commercial Information | Brand & Partnership Data | Service Providers; Brand Partners (with your consent). |
| Internet or Network Activity | Technical & Usage Data | Service Providers; Advertising Partners; Fraud Detection & Analytics Services. |
| Professional or Employment-Related Info. | Your Account & Profile Data; Brand & Partnership Data | Service Providers; Brand Partners (with your consent). |
| Inferences Drawn from Personal Info. | Inferences drawn from Authenticated Analytics Data and Your Public Footprint. | Service Providers (AI); Brand Partners and other Creators (with your consent). |
