
ABOUT THE AUTHOR
Co-Founders, Sparkonomy
“ We are the co-founders of Sparkonomy — Guneet Singh, Megha Thareja Tyagi, Vipasha Joshi, and Rachit Jain. Together we bring 70+ years across Google, Meta, Microsoft, PayPal, American Express, Samsung, Jellysmack, SAP, and IBM to building AI infrastructure for the creator economy.”
Collectively built and led teams at:
We have spent the last two decades inside the systems that power the modern internet — at Google, Meta, Microsoft, PayPal, American Express, Samsung, Jellysmack, SAP, and IBM. We watched platforms scale, payments globalize, and creators emerge as a real economic force.
But the same patterns kept repeating. Creators were running real businesses without the operating support that every traditional business takes for granted. Pricing, contracts, payments, taxes, partnerships — the back-office work was eating the creative work.
“The creator economy doesn't have a content problem. It has an infrastructure problem.”
Sparkonomy is our answer. We are building AI infrastructure for the creator economy — so creators can spend less time wrestling with operations and more time building durable, profitable businesses.
The Sparkonomy founding team brings together leadership across product, growth, payments, partnerships, and the creator economy. Guneet Singh leads tech and platform strategy after 20+ years across Google, Microsoft, and Samsung. Megha Thareja Tyagi leads commercial and AI strategy after two decades at Google, PayPal, and American Express. Vipasha Joshi leads creator business after 16+ years at Google and Jellysmack. Rachit Jain leads growth and partnerships after 20+ years at Meta, Google, SAP, and IBM.
Posts published under "The Sparkonomy Founding Team" are co-written by all four — usually deep dives on the strategy, market, or product direction we are taking together.
Experience
70+ Combined Years
Expertise
Creator Infrastructure
Verified
Sparkonomy
Focus
Building Sparkonomy

May 21, 2026
Have questions about the creator economy or collaboration opportunities? I'd love to hear from you.
Building in the creator economy and want to talk to the founding team? Reach us on LinkedIn or by email.