Sparkonomy

Authors & Contributors

The people behind Sparkonomy — founders and experts writing on the creator economy, monetization, and brand–creator partnerships.

About the author

I am a tech leader and strategist based in Singapore. After 20 years working across Google, Microsoft, and Samsung I now build and mentor at the edge of technology and new work. Besides building Sparkonomy, I write about how technology systems and AI can support Creators by handling the friction, so they can spend more time creating and building a sustainable career.

Guneet Singh
Guneet Singh

Co-Founder, Sparkonomy | Building AI Infrastructure for the Next 100M Creator-Founders

Previously scaling billion-dollar businesses at:

GoogleMicrosoftSamsung

About the author

I help Creators turn their hobby into a real business. I am a Chartered Accountant (CA) with 12 years of experience, and at Sparkonomy I write simple guides on money, systems, and how AI can complement your work by taking care of boring admin, so you can create more while building a career that lasts.

Binny Agarwal
Binny Agarwal

Content Strategist & Chartered Accountant (CA)

Trusted by teams at:

EmitrrSkinVisionMasalabox

About the author

I am a Chartered Accountant and finance leader with 16+ years of experience in reporting, regulatory compliance, and control frameworks. I currently work as Vice President (Legal Entity Control) at Morgan Stanley, and at Sparkonomy I share practical, Creator-friendly guidance to help you manage money better, from raising the perfect invoice to navigating complex cross-border taxation.

Saurabh Mongia
Saurabh Mongia

VP (Legal Entity Control) | Chartered Accountant | Finance Controls & Compliance

Previously scaling businesses at:

NatWest GroupHSBCMax Life Insurance

About the author

The Creator economy doesn't have a content problem, it has an infrastructure problem. After two decades of building growth engines at Google, PayPal, and American Express, that's the problem I'm here to fix.

Megha Thareja Tyagi
Megha Thareja Tyagi

Co-Founder, Sparkonomy

Previously driving growth, payments, and commercial leadership at:

GooglePayPalAmerican Express

About the author

I am a growth and partnerships leader based in Gurugram, with 20+ years of experience across Meta, Google, SAP, and IBM. At Sparkonomy, I write about growth strategy, monetization, partnerships, and how smart systems can help Creators build stronger, more durable revenue streams. I am also an adjunct faculty at Manipal Academy of Higher Education.

Rachit Jain
Rachit Jain

Growth, Partnerships, and GTM leader

Previously driving growth at:

GoogleSAPIBM

About the author

I am a Creator economy expert and former Googler with 16+ years building for the internet. I'm now building the AI-driven infrastructure at Sparkonomy to help Creators turn their cultural influence into sustainable businesses.

Vipasha Joshi
Vipasha Joshi

Co-Founder & Global Head of Creator Business, Sparkonomy

Previously scaling global Creator businesses and brand campaigns at:

JellysmackDentsuMerkle

About the author

I am a founding engineer at Sparkonomy, where I build multimodal retrieval systems across video, image, and text. My work focuses on the unseen infrastructure behind AI products, from ingestion and vector indexing to hybrid search, re-ranking, and keeping retrieval fast enough to work in production.

Priyansh Goel
Priyansh Goel

Founding Engineer, Sparkonomy | AI Infrastructure Builder | Backend Systems Specialist

Building AI infrastructure and backend systems across:

StepNex TechnologiesSmollanConstituents AI

About the author

I am a software and machine learning engineer based in Pune, India. At Sparkonomy, I build the agentic systems and intelligence layer that help Creators move past admin chaos, manage business workflows, and focus more deeply on their craft.

Naad Dantale
Naad Dantale

Founding Engineer, Sparkonomy | Software & ML Engineer | AI Systems Builder

Building AI systems and products across:

StepNex TechnologiesSmollanConstituents AI

About the author

We are the co-founders of Sparkonomy — Guneet Singh, Megha Thareja Tyagi, Vipasha Joshi, and Rachit Jain. Together we bring 70+ years across Google, Meta, Microsoft, PayPal, American Express, Samsung, Jellysmack, SAP, and IBM to building AI infrastructure for the Creator economy.

The Sparkonomy Founding Team
The Sparkonomy Founding Team

Co-Founders, Sparkonomy

Collectively built and led teams at:

American ExpressSamsungJellysmack