Authors & Contributors
The people behind Sparkonomy — founders and experts writing on the creator economy, monetization, and brand–creator partnerships.
About the author
I am a tech leader and strategist based in Singapore. After 20 years working across Google, Microsoft, and Samsung I now build and mentor at the edge of technology and new work. Besides building Sparkonomy, I write about how technology systems and AI can support Creators by handling the friction, so they can spend more time creating and building a sustainable career.

Previously scaling billion-dollar businesses at:
Previously scaling billion-dollar businesses at:
About the author
I help Creators turn their hobby into a real business. I am a Chartered Accountant (CA) with 12 years of experience, and at Sparkonomy I write simple guides on money, systems, and how AI can complement your work by taking care of boring admin, so you can create more while building a career that lasts.

Trusted by teams at:
Trusted by teams at:
About the author
I am a Chartered Accountant and finance leader with 16+ years of experience in reporting, regulatory compliance, and control frameworks. I currently work as Vice President (Legal Entity Control) at Morgan Stanley, and at Sparkonomy I share practical, Creator-friendly guidance to help you manage money better, from raising the perfect invoice to navigating complex cross-border taxation.

Previously scaling businesses at:
Previously scaling businesses at:
About the author
The Creator economy doesn't have a content problem, it has an infrastructure problem. After two decades of building growth engines at Google, PayPal, and American Express, that's the problem I'm here to fix.

Previously driving growth, payments, and commercial leadership at:
Previously driving growth, payments, and commercial leadership at:
About the author
I am a growth and partnerships leader based in Gurugram, with 20+ years of experience across Meta, Google, SAP, and IBM. At Sparkonomy, I write about growth strategy, monetization, partnerships, and how smart systems can help Creators build stronger, more durable revenue streams. I am also an adjunct faculty at Manipal Academy of Higher Education.

Previously driving growth at:
Previously driving growth at:
About the author
I am a Creator economy expert and former Googler with 16+ years building for the internet. I'm now building the AI-driven infrastructure at Sparkonomy to help Creators turn their cultural influence into sustainable businesses.

Previously scaling global Creator businesses and brand campaigns at:
Previously scaling global Creator businesses and brand campaigns at:
About the author
I am a founding engineer at Sparkonomy, where I build multimodal retrieval systems across video, image, and text. My work focuses on the unseen infrastructure behind AI products, from ingestion and vector indexing to hybrid search, re-ranking, and keeping retrieval fast enough to work in production.

Building AI infrastructure and backend systems across:
Building AI infrastructure and backend systems across:
About the author
I am a software and machine learning engineer based in Pune, India. At Sparkonomy, I build the agentic systems and intelligence layer that help Creators move past admin chaos, manage business workflows, and focus more deeply on their craft.

Building AI systems and products across:
Building AI systems and products across:
About the author
We are the co-founders of Sparkonomy — Guneet Singh, Megha Thareja Tyagi, Vipasha Joshi, and Rachit Jain. Together we bring 70+ years across Google, Meta, Microsoft, PayPal, American Express, Samsung, Jellysmack, SAP, and IBM to building AI infrastructure for the Creator economy.

Collectively built and led teams at:
Collectively built and led teams at: