For barter · gifting · PR deals

What's that free product
actually worth on paper?

Got a product, stay, voucher, or any non-cash perk for content? Enter what you know and get a simple FMV, GST value, and 194R alert in 30 seconds.

When a brand gives you a non-cash benefit — a product, hotel stay, event pass, or voucher — in exchange for content, its fair market value (FMV) usually needs to be recorded as income. This free tool suggests a simple, defensible FMV from the values you already have, works out the GST service value if you're registered, and flags whether Section 194R (brand-side TDS on benefits) may apply.

Built by Sparkonomy — free for all Indian creators. Not a substitute for a CA.

Step 1 · Enter only what you know

Product MRPiPrinted or listed MRP. Used only if you don't have a current selling price — MRP is often higher than the real price.

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Market price when receivediRetail price on the date you received it. Use the brand site, invoice, app, or product page as proof.

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Brand confirmed valueiValue the brand/agency shared in email, WhatsApp, invoice, PO, or a product note.

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Marketplace valueiCurrent price of the same or a similar product on Amazon, Nykaa, Myntra, etc. Keep a screenshot or link.

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Amount you paid for the product / perkiAnything you paid from your own pocket — shipping, an upgrade, event pass. It reduces the non-cash benefit value.

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Cash fee from brand for this dealiCash fee received or receivable from the brand, apart from the barter product.

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Your usual cash fee for this contentiOptional. Your normal rate for the same Reel, Story, video, post, or UGC work. Used as a GST caution check.

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Cash or barter from this brand this FYiAnnual brand-side alert. Include earlier cash or barter value from the same brand in this financial year.

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GST (optional)

GST registered?iSelect Yes only if you have a GSTIN and raise GST invoices.

GST rateiDefault is 18%. Change only if your CA confirms another rate.

Same state as brand?iOnly for the GST split: same state = CGST+SGST; different state = IGST.

Optional

Other taxes / chargesiAdd only if your CA/brand asks for a separate tax, cess, or charge. Do not add GST here — it has its own row.

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Built by Sparkonomy · For Indian content creators · Barter & gifting deals

Educational estimate only. GST rate, place of supply, invoice value, and TDS handling can change with the facts. Consult a qualified CA before filing.

What's that free product actually worth on paper?

Step 1 · Enter only what you know

What's that free product
actually worth on paper?