ABOUT THE AUTHOR
MEGHA THAREJA TYAGI
Co-Founder, Sparkonomy
“ The Creator economy is becoming a global workforce — but it still runs on fragmented platforms, payments, and regulations. I spent 20 years solving exactly that at Google, PayPal, and American Express across India and Southeast Asia. Now I'm building the infrastructure at Sparkonomy, mentoring startups, and writing on where the Creator economy is headed.”
Previously driving growth, payments, and commercial leadership at:
From Enterprise Growth to the Creator Economy
I've spent more than 20 years in go-to-market strategy, P&L management, and commercial leadership across financial services, media, and technology. At Google, PayPal, and American Express, I built and led the growth engines that scaled businesses across India and Southeast Asia.
One thing became hard to ignore: large companies had teams, processes, and commercial discipline built into the way they operated. Creators had talent, audience, and influence — but they were still doing the hardest parts of business manually. 300 million people building businesses with no infrastructure. That gap is what pulled me toward the Creator economy.
“We're not early to a trend. We're late to a need.”
That is why I am building Sparkonomy. We are creating AI infrastructure for the Creator economy so Creators can spend less time wrestling with fragmented operations and more time building durable, scalable businesses. For brands, that same infrastructure creates a smarter way to discover, evaluate, and work with the right Creator partners.
About Megha
Megha Thareja Tyagi is Co-Founder at Sparkonomy, building AI infrastructure for the Creator economy. With more than two decades of experience in go-to-market strategy, P&L management, and commercial leadership across financial services, media, and technology, she brings a rare operator's lens to a category that is still defining its next chapter. Her work sits at the intersection of AI strategy, business model design, Creator monetization, and go-to-market execution.
Before co-founding Sparkonomy, Megha held Director-level roles at Google spanning India and seven Southeast Asian markets. In India, she was the face of Google for CEOs and founders of the country's leading unicorns, start-ups, and government ministries.
In Southeast Asia, she led revenue delivery and growth strategy for the SMB segment across Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, and Pakistan. As a member of the country leadership team at PayPal India, she launched the domestic payments business while managing a thriving cross-border payments portfolio. She spent a decade at American Express India leading payments infrastructure, product development, and ecosystem partnerships — including representing Amex in the RBI core working group assessing the integration of Aadhaar into India's payments ecosystem and leading the migration of American Express India's card processing network.
She is also Co-Founder and Director at MetaValue, a strategy and growth consultancy, and an active angel investor and mentor to early-stage startups through India Accelerator. She brings deep experience across enterprise growth, merchant ecosystems, regulatory engagement, digital monetization, and startup scaling.
Career & Recognition Highlights:
- 20+ years across go-to-market strategy, P&L management, payments, and commercialization
- Nearly 7 years at Google across India and Southeast Asia leadership roles
- Country leadership team at PayPal India; launched domestic payments business
- 10 years at American Express India: payments infrastructure, RBI working group member, network migration lead
- Co-Founder and Director at MetaValue Consulting, focused on launch-to-scale growth strategy
- Mentor and Investor at India Accelerator
- Honors include Chairman's Award for Innovation, The Next Idea Award, and Winner of Chairman Selecté
- PGDM in Marketing and Finance from Symbiosis Institute of Management Studies
Megha believes the Creator economy needs more than attention. It needs real operating infrastructure, sharper strategy, and systems that help talented people build sustainable businesses. Her approach combines commercial rigor, founder empathy, and a strong bias for action. Through her work and writing, she helps Creators and brands move from fragmented effort to clearer strategy, stronger execution, and long-term growth.
Trust & Authority
Experience
20+ Years
Expertise
AI Strategy & Creator Economy
Awards
5 Honors
Verified
LinkedIn Profile
Mentorship
Startups
Commercial Leadership
Google, PayPal, American Express
Top Credentials, Awards & Profiles
- LinkedIn profile — linkedin.com/in/meghatyagi
- PGDM, Marketing and Finance — Symbiosis Institute of Management Studies
- Bachelor of Commerce — HMV College
- Chairman's Award for Innovation
- The Next Idea Award
- Winner of Chairman Selecté
Contributor to Sparkonomy thought leadership on Creator infrastructure, AI strategy, brand-Creator fit, and Creator-business systems. Read Megha's Sparkonomy articles.
Featured Articles
Recent Articles
Areas of Expertise
Specializations
- AI strategy
- Creator economy infrastructure
- Go-to-market strategy
- Revenue growth and commercialization
Let's Connect!
Have a question about Creator infrastructure, AI strategy, or building stronger Creator-brand systems? Connect with Megha on LinkedIn to continue the conversation.
Profile last updated on