
Co-Founders, Sparkonomy

Baat samajh aa gayi na? (You get it, right?)
All Indians
That is how we talk. It’s how we think, joke, and do business with each other. Hinglish is not just a mix of languages; it is the heartbeat of modern India.
Brands know this, too. Look at their billboards or those catchy ads—they speak Hinglish because it feels like home. It feels real.
But the moment a Creator turns to technology for something as basic as handling money, the warmth disappears. Suddenly, you’re staring at:
And mistakes creep in. Studies show error rates jump by 8% when people work outside their natural language. Small slips — on invoices you can’t afford to get wrong.
Or forget the numbers — you’ve felt it. Ever stared at a blank “Description” box, wondering whether to write “Content Creation” or “Reel Production”?
That pause is your brain stalling — because you’re thinking in Hinglish, being forced to write in English.
And you’re not alone. Look around — our WhatsApp chats, Instagram comments, and late-night voice notes are all in Hinglish.
A study by IIT Delhi found that over 34% of Indian users prefer Hinglish to connect with their audience.
People have moved on. Big Tech hasn’t.
Most companies expect you to change the way you talk just to use their tools. Did you know there isn’t even an official ISO language code for Hinglish?
We think that’s worth fixing.
At Sparkonomy, we don’t want to be another cold tech company. We want to be your everyday companion.
Honestly, you pushed us to do this. We saw your DMs and chat messages. Everyone was asking the same thing, the same way:
“Invoice bhej diya. Ab payment kab milega?” (Invoice sent. When will I get paid?)
We heard you.
Business Hinglish mein… toh invoicing English mein kyun?
Creators
So, we didn’t just add a translation button. We didn’t build an app in Devanagari script that’s hard to type. We built the entire Sparkonomy experience in the language of your chats & DMs. We built a product that adapts to you, so you never have to adapt to it.
From the buttons you click to the way Sparkonomy talks to you—it’s all in Hinglish. No finance jargon. No “shuddh Hindi”. Just open the app and say it (or type it) the way you’d say it to a friend:
“Mera invoice bana do. 2 reels ka 1 lakh aur 1 story ka 10,000.”
Sparkonomy gets it. Our AI takes that sentence and turns it into a clean, professional, CA-ready English invoice. And it’s faster.
What takes 13 minutes fumbling through English fields takes under 10 minutes in Hinglish.
A 30% tax on your time — just because the tool wasn’t built for you. That ends now.
Getting paid should not feel like a language test. Your life runs in Hinglish. Your business tools should, too.
Will this win us “Big Tech” awards? Maybe not.
But we are proud of this. If it makes your day a little easier and makes technology feel more like home — we’ve done our job.
Try it today. Create your first invoice in the language you actually use. Then, tell us what feels natural and what still feels forced.
Aap bolo. Hum sunenge. (You speak. We’ll listen.)
— The Sparkonomy Founders
P.S. We capitalize “Hinglish” — because it’s not a language quirk. It’s a culture.
Create your first invoice in Hinglish and turn everyday Creator conversations into clean, professional bills in just a few taps.
I am a tech leader and strategist based in Singapore. After 20 years working across Google, Microsoft, and Samsung I now build and mentor at the edge of technology and new work. Besides building Sparkonomy, I write about how technology systems and AI can support creators by handling the friction, so they can spend more time creating and building a sustainable career.

Previously scaling billion-dollar businesses at:
I am a growth and partnerships leader based in Gurugram, with 20+ years of experience across Meta, Google, SAP, and IBM. At Sparkonomy, I write about growth strategy, monetization, partnerships, and how smart systems can help creators build stronger, more durable revenue streams. I am also an adjunct faculty at Manipal Academy of Higher Education.

Previously driving growth at:
I am a creator economy expert and former Googler with 16+ years building for the internet. I'm now building the AI-driven infrastructure at Sparkonomy to help creators turn their cultural influence into sustainable businesses.

Previously scaling global creator businesses and brand campaigns at:
The creator economy doesn't have a content problem, it has an infrastructure problem. After two decades of building growth engines at Google, PayPal, and American Express, that's the problem I'm here to fix.

Previously driving growth, payments, and commercial leadership at: